THE CHALLENGE
As Converse’s first female-exclusive basketball sneaker, VLTG needed to establish performance credibility while staying true to the brand’s cultural legacy.

THE INSIGHT
The shoe’s bold striping dictated the aesthetic. If the shoe was graphic and unapologetic, the campaign needed to match that energy.

THE IDEA
Build a visual world that amplifies the shoe’s contrast and geometry.

We leaned into stark black-and-white photography, hard lighting, and high-impact compositions that echoed the striping and court lines embedded in the design. Street environments became extensions of the shoe’s graphic language.

The product drove the aesthetic. The campaign simply turned up the volume.

ROLE: Oversaw the full creative system across retail, social, and digital, guiding casting, photographer selection, and on-set direction from concept through launch.