CLIENT: Sanofi | Regeneron

THE CHALLENGE
Dermatologists are increasingly navigating conversations shaped by online skincare trends, hacks, and peer advice. As patients turn to digital communities for answers, providers are left without a clear view into the information ecosystem influencing expectations and self-management.

THE INSIGHT
Skincare culture now lives online.
The opportunity wasn’t to correct the internet, but to listen and translate.

THE IDEA
We created a global, comprehensive yet accessible digital platform that distills AI-driven social listening into something dermatologists can actually use, to help them understand the digital world their patients live in.

ROLE: Creative lead across platform, campaign, and content—partnering with developers, shaping the interactive experience, and leading brand, social, and video execution.