CLIENT: Pringles

THE OPPORTUNITY
Pringles was bringing back its iconic 90s tagline “Once You Pop the Fun Don’t Stop.” The opportunity was to reintroduce it in a way that felt strange, modern, and culturally fluent.

THE INSIGHT
Internet culture loves obsession. From blind boxes to collectible characters, gen Z gravitates toward worlds that feel weird, immersive, and slightly unhinged.

THE IDEA
Enter: Pringamabobs. A surreal collectible universe where Pringles cans become the portal. Built like a blind box, each drop paired a Pringamabob figure with a mystery flavor, letting discovery drive curiosity.

ROLE: Led concept, design, and creative direction, from toy design and packaging through photography and social launch.