CLIENT: Pfizer

THE PROBLEM
When 75% of people with migraine are women, is it any wonder why it’s under-prioritized in American healthcare? Fortunately, there are many treatments that exist. Unfortunately, women are struggling to get access to them due to complicated insurance barriers like step therapy.

THE CONTEXT
People with migraine are constantly pushing through their pain. These women are stuck showing up and feeling hopelessly apathetic, making the inadequate standard of migraine care incredibly easy to ignore.

THE IDEA
We decided to disappear. Partnering with Kat Dennings, super actress and migraine sufferer, to “go dark” on social media. Upon her return, she shared her migraine story and rallied the community to sign a letter to Congress demanding step therapy reform.

ROLE: Creative lead for campaign design and content execution across all channels.