A social-first campaign embedding Danone’s beverages into the real, everyday routines of Olympic athletes.
CLIENT: Danone (Oikos, Too Good, Activia)
THE SITUATION
To promote Danone’s new line of better-for-you, on-the-go beverages, we partnered with three iconic athletes: Sha’Carri Richardson, Simone Biles, and Kristie Mewis, as they prepared for the 2024 Olympics.
THE INSIGHT
Training for the Olympics is constant, and so is content. Audiences don’t want ads interrupting that; they want a window into the routine.
THE IDEA
Working directly with the athletes, we created platform-native content that mirrored how they already show up online, so the brand could live inside their world instead of interrupting it.
ROLE: Led creative from concept to execution — overseeing content development, creative direction, and social rollout, with hands-on video editing across athlete and partner content.
Sweet meets sweeter. We helped Jordan show how
Too Good and Co fits naturally into her everyday.
JORDAN CHILES
SHA’CARRI RICHARDSON
Sha'Carri is a force. We mirrored her world to show OIKOS Pro as the fuel behind it.
KRISTIE MEWIS
Gut health and good laughs. Kristie brought the humor and the hustle while Activia came along for the ride.
RESULTS - OVERALL CAMPAIGN
3.25 Billion Impressions
28 Interviews
99 feature stories
RESULTS - SOCIAL
Reached 113 Million customers
Drove a half million
clicks to Brand Site
46.5 Million Video views
THE TEAM
Group Creative Director: Erin Loonan
Copywriters: Patrick Linehan, Kelsey Sarracino