CLIENT: Danone (Oikos, Too Good, Activia)

THE SITUATION
To promote Danone’s new line of better-for-you, on-the-go beverages, we partnered with three iconic athletes: Sha’Carri Richardson, Simone Biles, and Kristie Mewis, as they prepared for the 2024 Olympics.

THE INSIGHT
Training for the Olympics is constant, and so is content. Audiences don’t want ads interrupting that; they want a window into the routine. If the product didn’t feel naturally integrated into the athlete’s world, it wouldn’t perform.

THE IDEA
Build content around the athletes’ real routines, not around the brand.
Working directly with the athletes, we created platform-native content that mirrored how they already show up online, so the brand could live inside their world instead of interrupting it.

ROLE: Led creative across concepting through execution, working with athletes and partners to shape content that felt native to each voice. Oversaw content development, creative direction, and social rollout, including hands-on video editing for social placements.